IRA Tech SolutionLet’s build your planLet’s talk
DIGITAL MARKETING FOR RESTAURANTS & CAFÉS

Your food. Your customers.

A direct way to order.

We help turn Google searches, social content and returning customers into orders through your own website and ordering channels.

dine-in-white

Dine-in

takeaway-white

Takeaway

delivery-scooter-white

Delivery

Connected by your brand.

Restaurant food and direct-order phone

Give customers a clear way to order from you.

We’ll review your menu, current ordering process and fulfilment arrangements, then build a direct channel around your restaurant.

menu

Your menu
and offers

Show what you serve with clear information and updates.

chat

Clear customer
communication

Help customers know how to order, book and get in touch.

reorder

A simpler route
to reorder

Make it easy for happy customers to come back.

01 / LOCAL SEO & GOOGLE BUSINESS PROFILE

We’ll help nearby customers
find you—and your menu.

We’ll improve your profile, opening hours, location details and website content, using the menu and ordering links available to your business.

Check

Accurate restaurant details and map location

Check

Up-to-date menus, food photos and useful local content

Check

Clear links to your website and ordering route

03-local-search-business-profile
02 / YOUR WEBSITE, MENU & ORDERS

We’ll turn your website into
a place to order.

A mobile-friendly menu and a clear ordering flow,
built around what your restaurant can actually fulfil.

Check

Clear categories, prices and food options

Check

Suitable checkout or WhatsApp ordering

Check

Takeaway and delivery choices with clear confirmation

04-restaurant-website-and-menu

Payment, delivery and website costs are scoped separately.

From discovery to the next order.

A simple journey that brings more of your customers back.

search

Search or social

Customers find you
on Google or social media.

Next step
menu

Your menu

They explore your menu
on your website.

Next step
cart

Place order

They order directly
from your site.

Next step
check-circle

Confirmation

They receive an
order confirmation.

Next step
delivery-scooter

Fulfilment

You prepare for
dine-in, takeaway or delivery.

Next step
users

Order again

Happy customers
come back for more.

Bookings stay a separate, visible route for guests who want to dine in.

03 / PAID SEARCH & SOCIAL ADS

We’ll send relevant customers to
your own ordering channel.

A mobile-friendly menu and a clear ordering flow, service area and available capacity—with separate routing for orders and table bookings.

Check

Relevant dishes, prices and customer occasions

Check

Suitable targeting and hours for service and delivery areas

Check

Order and booking performance reviews

05-paid-ad-to-ordering-flow

Advertising spend is agreed separately.

04 / SOCIAL CONTENT & VIDEO

We’ll make your food worth
noticing—and easy to order.

We’ll turn real dishes, preparation footage and venue content into regular posts and videos with a clear next step.

Check

Content planning around your menu

Check

Reels, food photography and useful updates

Check

Clear menu, ordering and booking links

06-social-food-coffee-ambience

Photography and filming are agreed within the scope.

05 / RETURNING CUSTOMERS

We’ll help you earn the next order, too.

We’ll support optional sign-ups, useful updates and a practical loyalty approach through your own permitted customer channels.

Check

Opt-in WhatsApp or email updates

Check

Relevant menu news and reorder links

Check

Feedback requests and return-visit ideas

07-returning-customer-updates

Useful messages. An easy opt-out.

06 / TRACKING & IMPROVEMENT

We’ll measure orders—not just attention.

We’ll review available order sources, booking data and your team’s feedback to improve the next month’s work.

cart
Completed
orders
chart
Ordering
conversion
coins
Average
order value
users
Repeat
orders
Keep your delivery apps. Build your direct channel.

We’ll create a clear route for customers who find you through your own search presence, website and campaigns to order directly.

Foodpanda and other platforms can remain part of your channel mix.

How we work

gear

Review your operation

Understand your menu, capacity
and current setup.

Next process step
menu

Build the ordering journey

Plan your website, menu and campaigns.

Next process step
rocket

Launch campaigns

Go live and start reaching more customers.

Next process step
growth

Review and improve

Look at results and plan the next month.

Your menu, marketing and direct orders. Managed together.

One agreed monthly scope. One point of contact.

Let’s build your restaurant’s plan.

Share your restaurant or café, your service area and whether you want to focus on dine-in, takeaway or delivery.

A few things, answered.

Yes. Delivery platforms can remain part of your channel mix while we build a direct ordering route.

We’ll review your current website and ordering setup, then agree what can be improved and what needs rebuilding.

We support the marketing and ordering journey. Delivery must be arranged by your restaurant or an agreed provider.

Yes. Table reservations remain a separate, visible route alongside direct ordering.

Fields marked * are required. For an email receipt, provide an email rather than WhatsApp only.

What do you offer? (optional)

We will use these details to respond to your enquiry.

Preparing secure form…

Customize TourWhatsApp Us